Trees die needlessly as Trust Trash leaflets

The Spring issue of 'The Butty' magazine from the Kennet and Avon Canal Trust is a very interesting read. It is not often that you read a magazine that you need to 'read between the lines' to the extent that you have to in this one to actually understand what the real story is.

Anyway, as I have suggested before, all is not well at the the failing K&A Canal Trust and massive savings have had to be made for them be able to meet their huge staff costs. We are told that this is the last issue of the magazine in its present form.

A story by Charles Reiss attempting to justifying changes to the way the Trust communicate with members says, among other things, that they need to move away from 'dead tree technology'.

Very interesting - because there is a 'news in brief' headlined 'New look for Trust leaflets' in the magazine that says that the K&A Canal Trust leaflets have been redesigned and the information updated by a team from Crofton Branch.

Sadly, I am very reliably informed, that in their use of 'dead tree technology' to produce the leaflets -trees were sacrificed needlessly.

After spending many months putting together the leaflets the hapless team made such serious mistakes in information in the leaflet that 75,000 large colour glossy leaflets had to be scrapped and re-printed. Not very good use of members' subscriptions and definitely not very environmentally friendly.